This past weekend, we attended the GBK pre-Oscars Gift Lounge where we launched our #Tweet4Trees campaign, and gave attendees a sneak peek at our new Arctic Berry Illuminating Collection.
For every tweet or retweet using the hashtag #Tweet4Trees we promised to plant a tree - and it was a huge success!
As a result of the excitement and support from Hollywood and their fans, we're thrilled to announce we will plant 1,070 trees in total! This wonderful achievement is in support of our commitment to planting a tree for every retail product sold.
We gifted celebrities from Oscar winning and Oscar nominated movies including: Kelsey Scott and Rob Steinberg from 12 Years a Slave, James Dumont from Dallas Buyers Club, Katherine Cas from Wolf of Wall Street and Emily Bergl from Blue Jasmine.
Actress Rachel Brosnahan, known for her role in House of Cards, fell for the new Arctic Berry Illuminating Collection instantly. Rachel was keen to share her love for natural and organic skin care saying, “Éminence is my favorite skin care line!” We were also honored to gift boxing legend Sugar Ray Leonard, The Hunger Games star Alexander Ludwig, and Sex and the City actor Gilles Marini.
This was the 7th year we've been a part of the Oscars, and celebrities continue to love our products' unique scents, textures and results.
Thank you to all the stars who helped us plant trees in developing countries through our #Tweet4Trees Forests for the Future campaign. See you next year!